VENDOR MANAGEMENT

We help brands achieve big things.

Vendor Management & Consulting Services

BrandDemon Strategy + Design is a small business that knows how to help brands achieve big things. 

For many brands, we start with strategy development.

For brands who have a well-defined strategy, it’s about execution.

Consistent. Detailed. Painstaking. Excellence.

Having grown up in brand management at P&G, BrandDemon founder and CEO Colleen Devorris knows how brands are built.  While there’s a little bit of magic (luck?  karma?), it’s mostly hard work: clear strategic direction and consistent execution with unrelenting attention to detail. In addition to Consumer Product Goods (CPG), Colleen has nearly a decade of experience with retail branding,  leading the early 2000’s re-invention of the Sheetz convenience store brand. With this, she brings invaluable expertise to projects involving the conversion of branded sites. Multi-site brand launch or re-invention projects involve identifying dozens of key consumer and employee touchpoints and working with a variety of vendors to create a special branded experience for consumers.

With a keen understanding of what is required to execute brand standards in digital and physical environments, BrandDemon offers Vendor Management and Consulting Services.

Our mantra: “This brand deserves the best.”

We approach each project with the belief that most vendors take great pride in their work and want to do the best job possible. They are excited to have been awarded your contract and can’t wait to show you the finished product.  Most typically, disappointing results or failures occur when expectations are not aligned. Brand standards can sometimes be unclear or be misinterpreted by those who don’t speak the language of branding on a daily basis.

We work closely with design teams, manufacturing companies, web-builders, and other tier 1 vendors to ensure that your expectations are clearly understood and your vision for the brand is achieved. Our goal is to improve the value of the product on complex projects where maintaining brand standards is essential. We work collaboratively with clients and vendors to facilitate a positive experience for the entire project team, culminating in a win for everyone.

Our Process

RIGHT BRAIN. LEFT BRAIN.

BrandDemon is a process-driven firm that uses checklists, frameworks, and KPIs to provide discipline and structure to every project.

We are also a passion-driven firm, using inspiration, inclusion, and appreciation to keep teams motivated to achieve the best for the brand.

  • Brand Book
  • Brand Story
  • Brand Standards
  • Logo Guidelines
  • Creative Strategy
  • If you do not have a brand standards book, we can work with you to develop one
  • What is the essence of this brand?
  • What is this brand trying to achieve in the designated environment?
  • What are the absolute mandatories?
  • Is there any flexibility to achieve better costs?
  • What have been challenges or failures points in prior executions?
  • What design alterations are acceptable to fit customized environments?
  • Establish relationship with vendor’s project management team
  • Present brand vision and objectives, so they are easy to understand and inspiring
  • Gain alignment on execution details
  • Collaborate on best approach to achieve the desired results
  • Ask about challenges they foresee
  • Set up approval protocols for each milestone of development
  • Work with vendor’s project management team to ensure we are achieving objectives at each stage
  • For digital projects, this may involve collaboration on design templates, site maps and wireframes, page banners, content pillars, blogs, and more
  • For product manufacturing or sourcing, it may involve the review of materials and prototypes
  • For facility branding, it may involve customer journey mapping, site audits and mock-ups, as well as the review of materials and prototypes

Our Services

BrandDemon, a certified woman-owned business, with deep expertise in brand leadership and project management, is ready to assist you in achieving the best results for the best value, when it comes to delivering your brand through tier one vendors. We can also help with procurement.

SPECIALTY AREAS

RETAIL ENVIRONMENT

  • Exterior presentation of brand
  • Interior brand experience

DIGITAL ENVIRONMENT

  • Websites
  • Social media

PRODUCT

  • Product design
  • Packaging

If you need brand expertise on your team, we’d love to hear from you. Call 814-554-0022 and lets talk.